关键词:
马克思主义新闻观
舆论引导
新闻宣传
媒介生态
网络舆论
摘要:
自媒体时代新闻的真相和价值在网络世界中被解构和重构,发挥马克思主义新闻观在思想宣传工作中的引领作用,对于筑牢意识形态阵地具有十分重大的意义。马克思主义新闻观产生的条件,一是基于19世纪欧洲政治经济环境的催化作用和启蒙运动等社会文化氛围的影响,二是基于人类交往理论的影响,《莱茵报》时期的“人民报刊”思想和新《莱茵报》时期“党报思想”的萌芽,马克思主义新闻观初步形成。马克思主义新闻观主要包括新闻党性观、新闻真实观、新闻正义观、新闻人才观等四个方面。马克思主义新闻观在当代具有独特的价值,其对当代新闻宣传工作的启示主要表现在:一是新闻宣传要坚持党性原则,加强舆论引导;二是新闻宣传要坚持以人为本,遵循新闻规律;三是新闻宣传要加强舆论监督,关注网络民意;四是新闻宣传要强化阵地意识,发扬斗争精神。The truth and value of news in the era of self-media are deconstructed and reconstructed in the online world, and it is of great significance to give full play to the leading role of Marxist news outlook in ideological propaganda work. The conditions for the emergence of the Marxist outlook on journalism are, first, based on the catalytic effect of the political and economic environment in Europe in the 19th century and the influence of the social and cultural atmosphere such as the Enlightenment, and second, based on the influence of the theory of human interaction, the germination of the idea of “people’s newspaper” during the period of the “Rheinische Zeitung” and the “idea of the party newspaper” during the period of the new “Rheinische Zeitung”, and the Marxist concept of journalism was initially formed. The Marxist outlook on journalism mainly includes four aspects: the outlook on news party spirit, the outlook on news truthfulness, the outlook on journalistic justice, and the outlook on journalistic talents. The Marxist concept of journalism has a unique value in contemporary times, and its enlightenment to contemporary news and propaganda work is mainly manifested in the following aspects: First, news propaganda should adhere to the principles of party spirit and strengthen the guidance of public opinion;Second, news propaganda should adhere to the people-oriented principle and follow the laws of journalism;Third, news and propaganda should strengthen public opinion supervision and pay attention to online public opinion;Fourth, in the press and propaganda, it is necessary to strengthen the awareness of the position and